Matthew McConaughey may be best known for his starring roles in Academy Award-winning films but giving back is where the actor is focusing most of his time these days. The 47-year-old star recently expanded his philanthropic platform by partnering with skincare company Kiehl’s on a campaign benefiting the Autism Speaks organization.

The collaboration is centered around a special video of the actor spreading the message that “children with autism need our support and they need it right now.”

Viewers are invited to share the informative video across all social media platforms to raise awareness and money for funding Autism research and resources. For every share the video receives, Kiehl’s plans to donate $1 to Autism Speaks until they reach their goal of $200,000.