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The Hello Kitty barricade is one of the most popular of the safety barricades created by Sendai Meiban Co. The Sendai-based company sells and leases out safety products for construction and roadwork sites, including safety signs. The company is currently planning to design characters promoting municipalities in Miyagi Prefecture.

Sendai Meiban started leasing out Hello Kitty barricades to construction companies and other firms in May 2015. As of the end of March, they were leased out to 527 companies and about 68,000 have been set up across the country.

The company created the Hello Kitty barricades in the hope that foreign tourists would take an interest in them ahead of the 2020 Tokyo Olympic and Paralympic Games, as Hello Kitty enjoys huge popularity around the world.